Dying is a subject no one likes to think about, let alone talk about.

The cost of planning a funeral in the UK is rising. According to 2023 figures, the average price of a basic funeral in the UK is £3,953*. Despite this, only 18% of people over the age of 50 in the UK have an over 50s life insurance policy in place to cover the cost of their funeral**

We created Winston to match our customers with a bespoke Over 50s Life Insurance plan, completely free of charge. It’s quick and hassle-free, with no medical questions required, and a maximum payout of £20k.

Winston helps to take the hassle out of getting Over 50s Life Insurance sorted. In a few minutes, customers can get either a fixed-price or increasing quote for cover, helping to ensure their loved ones have the finances they need to plan a proper send-off.