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Because dads
need life insurance

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Every day, 127 children in the UK lose a parent they rely on*

Despite this, it’s an alarming truth that 36%** of parents in the UK alone have no life insurance at all.

We know that dads want to provide the best for their families, but not having a ‘Plan B’ can put immense financial pressure on those left behind if the worst were to happen.

So, what’s stopping them? Fundamentally, there has been a lack of education on the subject of life insurance, which has resulted in a series of enduring myths that have left the average dad disengaged, and – most likely – without a realistic understanding of the importance.

That’s why we set up Tom in 2015 – to talk directly to dads. We speak their language. We give them straight-up advice. We educate. And we help provide them with life insurance that can protect their family financially, at a cost that’s right for them.

Job done.

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Dads helped


Kids protected

17 million

Dads reached weekly


Worth of policies taken out

TOM app

Tom’s app

Tom customers can now view all policy details on a personalised dashboard using our app – so you won’t have to worry about losing policy documents again.

Download on the Apple App Store
Get it on Google Play

Read our reviews

Hear what our customers have to say

See us in action

Find out how we make it simple for dads to find the right financial protection for their family by heading over to our website.

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