Every day, 127 children in the UK lose a parent they rely on*

Despite this, it’s an alarming truth that 36%** of parents in the UK alone have no life insurance at all.

We know that dads want to provide the best for their families, but not having a ‘Plan B’ can put immense financial pressure on those left behind if the worst were to happen.

So, what’s stopping them? Fundamentally, there has been a lack of education on the subject of life insurance, which has resulted in a series of enduring myths that have left the average dad disengaged, and – most likely – without a realistic understanding of the importance.

That’s why we set up Tom in 2015 – to talk directly to dads. We speak their language. We give them straight-up advice. We educate. And we help provide them with life insurance that can protect their family financially, at a cost that’s right for them.

Job done.