Every 20 minutes, a child in the UK loses a parent they depend on financially*

But despite this, 36% of UK parents** still have no life insurance to financially protect their family if the worst happened.

Worse still, as we dug a little deeper, we realised that not many people were actually talking to mums about the importance of life insurance.

So, in 2015 we created Polly, with the ambition of becoming the go-to provider for mums across the country. And it’s worked a treat. Since we first launched, we’ve helped over 750,000 UK mums to protect their families financially with life insurance that fits their specific needs.