One Clark

August 2023

After more than a year under the Clark umbrella, Candid officially rebranded to become Clark UK, joining a strong European collective of colleagues across Germany, France, Austria, Switzerland, and The Netherlands.

July 2023

Because we’re strong believers in finding the right financial protection for everyone, in 2023 we launched Winston, our Whole of Life insurance offering for the over 50s.

Polly and Tom apps

March 2023

Just three months after Polly & Tom became their own bespoke brands we rolled out our new mobile apps, giving our customers access to a personalised dashboard where they can easily manage their policy documents.

February 2023

A year after we made the decision to turn the Polly and Tom brands into their own standalone products, we partnered with iptiQ to build out and launch our very own digital-first life insurance products.

Iptiq partnership
Anorak app

Anorak Acquisition

January 2023

Our acquisition of innovative Insurtech, Anorak, marked the beginning of a new era for Candid & Clark. Bringing with them a platform for scalable future growth, Anorak’s experience as a digitally led brand meant we could diversify our portfolio while enhancing the end to end experience for our customers.

The Ruth Strauss Foundation Partnership

January 2023

On a mission to build partnerships that align with our values, we teamed up with the Ruth Strauss Foundation, finding new ways to help support families dealing with the unexpected loss of a parent.

Ruth Strauss Foundation
Clark acquisition

Clark Acquisition

March 2022

Following our acquisition in 2016, the Finanzen Group was taken over by Clark – and Candid followed suit. Both Clark and Candid had experienced triple digit growth over the previous five years, and with a collective revenue of more than €150M and a closely aligned ethos, it was a partnership that just made sense.

Rapid Expansion

April 2021

Following a period of rapid growth, we outgrew our Clifton office and opened our new Candid HQ at 920 Aztec West.

Rapid expansion

Becoming Candid

August 2019

As we evolved and began to carve out our own niche as a specialist marketing partner, and following the successful acquisition of Tom and Polly, we needed a brand that better represented our ethos and culture. As a result, Candid was born.

Finanzen Acquisition


After 3 years of rapid growth, during which time we provided lead generation services to 3000+ financial advisors across more than 10 products, we were approached by Finanzen for a proposed acquisition – a partnership that enabled us to strengthen our global reach.

Finanzen acquisition
Matt Edwards

E-finity Leads Founded


As price comparison grew in popularity, our founder, Matt Edwards, built E-finity with a goal of making digital marketing and web-based customer acquisition more accessible, while providing financial advice for customers looking to navigate complex products in a shifting marketplace.

Get in touch with the Clark UK team today.