About us
We’re here to protect families
Today, only 35% of people have life insurance cover, and when we first launched Clark UK (formerly Candid) that number was significantly lower. We knew something needed to change, so we started our business with the sole purpose of helping every family get the cover they need.
What sets us apart
Find out why we are the best partner for life insurance.
We think families matter
What truly sets us apart is our genuine passion for helping parents, the over 50s, and those in full-time employment. We believe everyone deserves protection from the financial strain that can happen when we lose a loved one, and we are proud to help families across the UK gain that small peace of mind.
Honest, tailored straightforward advice
No jargon or industry speak, just open, honest advice on how parents can help financially protect their families. Our advisors bust myths, build connections, and make it easy for our customers to get the right policy for their specific needs.
Life insurance for the digital age
Forget the days when policy documents sat in a drawer gathering dust. Inspired by the personal and engaging way “neobanks” interact with customers, we’re bringing insurance into the digital age. Our “Insuretech” approach applies innovation at every stage – from acquiring customers, to delivering products, and beyond. Now, customers can interact with their policy and our advisors via a personalised app, making their insurance more accessible than ever before.
We do things differently
When people tell us something can’t be done, we ask “why not?”. We know that to grow and continue making money for our shareholders, we have to stand apart from everyone else. This challenger mindset is what has driven us to achieve results that many in our industry never thought possible.
Customer experience is crucial
We want to remove the stigma that paying for life insurance is like paying your council tax. Our message is simple: life insurance helps to provide you with some peace of mind if the worst were to happen. Our goal is to educate customers on what they receive as part of that monthly payment, while making the end-to-end process as seamless and pain-free as possible.
Our Journey
Follow our journey that started 2013
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August 2023 One CLARK
After more than a year under the Clark umbrella, Candid rebranded to become Clark UK, joining a strong European collective of colleagues across Germany, France, Switzerland, and The Netherlands.
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July 2023 Winston Launch
Because we’re strong believers in finding the right financial protection for everyone, in 2023 we launched Winston, our Whole of Life insurance offering for the over 50s.
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March 2023 Next Gen Customer Experience
Just three months after Polly & Tom became their own bespoke brands we rolled out our new mobile apps, giving our customers access to a personalised dashboard where they can easily manage their policy.
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February 2023 iptiQ Partnership
A year after we made the decision to turn the Polly and Tom brands into their own standalone products, we partnered with iptiQ to build out and launch our very own digital-first life insurance products.
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January 2023 Anorak Acquisition
Our acquisition of the Insurtech Anorak marked the beginning of a new era. Anorak’s experience as a digitally led brand meant we could diversify our portfolio while enhancing the end to end experience for our customers.
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January 2023 The Ruth Strauss Foundation Partnership
On a mission to build partnerships that align with our values, we teamed up with the Ruth Strauss Foundation, supporting families dealing with the loss of a parent.
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2022 CLARK Acquisition
Both Clark and Candid had experienced triple digit growth over the previous years, and with a collective revenue of more than €150M and a closely aligned ethos, it was a partnership that just made sense.
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2021 Rapid Expansion
Following a period of rapid growth, we outgrew our Clifton office and opened our new Candid HQ at 920 Aztec West.
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2019 Becoming Candid
As we evolved as a specialist marketing partner, and following the successful acquisition of Tom and Polly, we needed a brand that better represented our ethos and culture. As a result, Candid was born.
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2016 Finanzen Acquisition
After 3 years of rapid growth, during which time we provided lead generation services to 3000+ financial advisors, we joined forces with Finanzen – a partnership that enabled us to strengthen our global reach.
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2013 E-finity Leads founded
Our founder, Matt Edwards, built E-finity with a goal of making digital marketing and web-based customer acquisition more accessible, while providing financial advice for customers.
It starts with attracting people
By speaking directly to parents, we’ve created a market segment that’s focused enough to enable pinpoint accurate marketing, yet wide enough to offer an almost limitless market. Using emotional triggers, needs identification and great advice, we generate a huge number of prospective new customers from an audience that, typically, had never really thought about life insurance.
Our business model in a nutshell
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Brand-led
We’re brand-led, highlighting the need for cover above all else.
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Creating new customers
We create new customers, rather than only attracting “in market” prospects.
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Expert Advice
We aim to combine great advice, genuine affordability, and amazing service.
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Combining technology and personal advice
Our advisors use robo-advice tools to generate consistent advice
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Digital insurance
We are gearing up to move to a fully online path, helping to create lifetime value.
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Continuous improvements
Our model offers powerful opportunities to continuously improve our products.
Our vision of the future
Discover how we want to redefine life insurance
Looking ahead, we want to take life insurance further than simply helping to provide financial peace of mind. We want our customers to have access to real, immediate, tangible benefits. Like the choice to access trusted financial advice from an experienced adviser or via the app.
Easy to understand policies that can be swiftly set up in minutes, digitally or by phone. Appointments with virtual GPs, mental health support and parenting advice, available on your phone at the touch of a button. We’ve already begun this journey, and we’re only just getting started.